The Brief: Get Great Work From Creatives
If you're a small business owner, you likely rely upon freelancers and small agencies to create your designs and marketing communications. If you don't properly prepare for these type of engagements, they can quickly fill with frustrating and contentious moments.
The #1 cause for this is poor planning by the client and not properly briefing the creative person/team on their communication strategy and brand goals. When you fail to provide this information, creatives are left to pursue ideas and curiosities on their own. This is often the most expensive way to work. It wastes time and demoralizes creatives because their ideas get shot down and they have to do the work all over again.
In this workshop, we'll teach attendees how to write a strong, one-page creative brief that succinctly summarizes all the information your creative team needs to perform their work and deliver ideas that align with your brand vision.
The best way to increase your odds of getting stunning work that works, is to inspire your creatives while communicating important constraints. When you do this properly, your creatives will be more motivated to do great work...and you'll likely see work you're ready to buy.
Tickets are $50 via Eventbrite
Location & Directions
New Milford, CT 06776